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Donation Behavior | Expert Opinion
As the list of customer metrics grow, which ones indicates financial growth, and which are just a fad?
/wisdom/expert-opinion/list-customer-metrics-grow-which-ones-indicates-financial-growth-and-which-are
Nonprofit Management | Expert Opinion
What for-profit businesses can teach nonprofits about customer satisfaction.
/wisdom/expert-opinion/what-profit-business-can-teach-nonprofits-about-customer-satisfaction
Corporate Political Influence | Peer-Reviewed Research
How should corporations involve themselves in politics — if at all?
/wisdom/peer-reviewed-research/how-should-corporations-involve-themselves-politics-if-all
Customer Satisfaction | Expert Opinion
Don't get distracted by the gleam of customer loyalty and forget the real goal: customer satisfaction.
/wisdom/expert-opinion/dont-get-distracted-gleam-customer-loyalty-and-forget-real-goal-customer
Research | Peer-Reviewed Research
Innovation is the engine of business. But how much do researchers really know about it?
/wisdom/peer-reviewed-research/how-much-do-researchers-know-about-innovation
Negotiations | Expert Opinion
How a dignified display of ire can add a positive glow to negotiations.
/wisdom/expert-opinion/how-dignified-display-ire-can-add-positive-glow-negotiations
Pricing | Expert Opinion
How to raise prices without driving away customers.
/wisdom/expert-opinion/how-raise-prices-without-driving-away-customers
Psychology | Peer-Reviewed Research
How living abroad can clarify your sense of self.
/wisdom/peer-reviewed-research/how-living-abroad-can-clarify-your-sense-self
Marketing | Features
Why there's still potential in products that have lost their fizz.
/wisdom/features/why-theres-still-potential-products-have-lost-their-fizz
Donation Behavior | Expert Opinion
Like customers, donors can be segmented by a variety of drivers.
/wisdom/expert-opinion/customers-donors-can-be-segmented-variety-drivers