Rice Business Wisdom (Test)
Research, insights and thought leadership from the experts at Rice Business
About Rice Business Wisdom
Rice Business Wisdom: Celebrating 10 Years
A special anniversary issue dedicated to artificial intelligence and how it is reshaping the way we work, decide and lead.
Corporate Reputation | Strategy
As corporate value has become more intangible, leaders have less control over how their organizations are perceived. Anastasiya Zavyalova explains what that means for reputation strategy.
28 Aug
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Safety and Compliance | StrategyMany companies treat safety training as a compliance requirement. But new research shows that making safety a strategic priority can actually create value for employees, customers and shareholders.31 Jul
Policy | Accounting
A new SEC proposal would let companies report semiannually instead of quarterly. Four scholars make the case for letting companies choose their reporting cadence and for protecting safeguards.
17 Jul
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Innovation | StrategyChina now files more patents than any other nation. But a new measure of innovation shows that their technological catch-up is only happening in a few manufacturing sectors.26 Jun
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Innovation | FinanceA new study suggests regions trying to attract venture capital may need to start with commercializable university innovation.5 Jun
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Workplace Psychology | Organizational Behavior
Where people locate their sense of self influences their decision making.
October 04
Market Game Theory | Operations
A declining customer base may look like bad news. But when less committed consumers leave gradually, companies can sometimes raise prices for loyal customers and increase profits.
September 29
Healthcare | Marketing
A study of the 2007 Avandia controversy reveals how specialists and generalists responded differently to contradictory information.
September 29
Product Marketing | Marketing
For products that require new skills, a first trial can turn curiosity into frustration. Marketers may need to reduce the learning curve, not simply get the product into consumers’ hands.
September 29
Virtual Communities | Marketing
Customer communities can attract participants — but those participants don’t necessarily become more valuable customers.
December 04
Market Segmentation | Marketing
How to track middle class consumption habits in developing countries.
December 04
Recessions | Marketing
Managers should understand consumer behavior during economic downturns.
November 12
