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Rice Business Wisdom

The online insights magazine from Rice Business
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Marketing | Peer-Reviewed Research
How can your new product make a splash?
June 17
Decision Making | Peer-Reviewed Research
Two classic business theories are put to the test.
June 10
Marketing | Peer-Reviewed Research
Where do you shop in a multichannel, multimedia world — and why?
June 02
Workplace Creativity | Peer-Reviewed Research
How companies can foster employee creativity in routines.
May 20
Reputation Management | Peer-Reviewed Research
It doesn't matter if you're first place or last place. Just showing up can make you a winner.
May 20
Marketing | Peer-Reviewed Research
Customers who complete surveys are more likely to buy the same product or service again.
May 12
Discrimination | Peer-Reviewed Research
Why shallow efforts against discrimination don't work that well.
May 07
Intellectual Capital | Peer-Reviewed Research
Is your mental landscape eureka-friendly?
April 25
Corporate Social Responsibility | Peer-Reviewed Research
Can companies cultivate kindness?
April 22
Investing | Peer-Reviewed Research
How does an IPO affect your community?
April 14