Rice Business Wisdom
Research, insights and thought leadership from the experts at Rice Business
About Rice Business Wisdom
Rice Business Wisdom: Celebrating 10 Years
A special anniversary issue dedicated to artificial intelligence and how it is reshaping the way we work, decide and lead.

Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Work Motivation | Organizational BehaviorShannon Sciarappa studies how people engage with work after leaving a profession they once considered a “calling.” Here’s how leaders can help make career passion sustainable.9 Oct
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Leadership | Organizational BehaviorThree organizational behavior scholars on outgrowing familiar strengths, managing from the middle and navigating the limits of control.25 Sep
Credit & Lending | More Business Wisdom
U.S. consumers and businesses are now facing a future of more expensive borrowing.
16 Sep
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AI | More Business Wisdom
Rice Business faculty are exploring big questions about AI and how it’s reshaping business, technology and the classroom.
11 Sep -
Corporate Reputation | StrategyAs corporate value has become more intangible, leaders have less control over how their organizations are perceived. Anastasiya Zavyalova explains what that means for reputation strategy.28 Aug
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Discrimination | Organizational Behavior
New research shows that people rely on mental prototypes when discerning racial discrimination in the workplace — and Asian Americans are less likely to fit that template.
February 20
Startups | Strategy
In startup accelerator programs, gender diversity alone doesn’t engage investors — what matters more is that founder and mentor teams are aligned in their gender composition.
February 06
Corporate Social Activism | More Business Wisdom
Why corporate America is mostly staying quiet as federal immigration agents show up at its doors.
February 05
Negotiations | Finance
New research shows how firms use hurdle rates differently in practice than finance theory predicts.
January 23
AI | Finance
A Q&A with Professor Kerry Back, who received the 2025 Financial Management Association’s Innovation in Teaching Award for building an MBA course that applies AI to finance education.
January 06
Data Centers | Strategy
A new study shows a divided geography: some facilities cluster in cities for speed and access, while others move to rural regions in search of scale and lower costs.
December 12
Social Ventures | Strategy
For social ventures rooted in marginalized communities, sharing their origin story can deter mainstream customers due to fear of stigma transfer.
November 21
Investing | Finance
A new study finds that “look-ahead bias” makes trading strategies appear highly profitable in published research, even though they fail in the real world.
November 07
Credit & Lending | Marketing
Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.
October 24
Customer-Based Strategy | Organizational Behavior
Hiring a dedicated customer liaison can steer teams toward stronger collaboration and higher product adoption.
October 10