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Rice Business Wisdom

The online insights magazine from Rice Business
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Creativity | Organizational Behavior

The difference between radical breakthroughs and everyday creativity — and why both are important

March 24
Marketing | Marketing

Why “mythical numbers” are so enticing — and how they ultimately lead us astray. 

January 18
Marketing | Marketing

When business leaders make assumptions, they may overlook key factors driving desired outcomes. 

January 14
Marketing | More

More Effective Marketing Could Convince The Vaccine Hesitant To Change Their Ways

November 03
Organizational Behavior | Organizational Behavior
Time To Rethink Social Climbers
November 03
Strategy | Marketing

Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.

October 27
Marketing | Marketing
The Surprising Effect of Non-Tiered Loyalty Programs
September 15
Regulation | Finance
How a rule to protect consumers reduced access to credit
July 19
Data Analysis | Organizational Behavior
Revisiting the merits of nondigital data collecting
July 19
Workplace Culture | Organizational Behavior
How Your Mind’s Eye Affects Performance
June 28