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Rice Business Wisdom

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Marketing | Marketing

Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one. 

May 04
Energy Policy | More

What is the ‘social cost of carbon’? Two energy experts explain after court ruling

March 24
Strategy | Marketing

Why relying on intuition can backfire when it comes to crafting a successful business strategy. 

March 24
Creativity | Organizational Behavior

The difference between radical breakthroughs and everyday creativity — and why both are important

March 24
Marketing | Marketing

Why “mythical numbers” are so enticing — and how they ultimately lead us astray. 

January 18
Marketing | Marketing

When business leaders make assumptions, they may overlook key factors driving desired outcomes. 

January 14
Marketing | More

More Effective Marketing Could Convince The Vaccine Hesitant To Change Their Ways

November 03
Organizational Behavior | Organizational Behavior
Time To Rethink Social Climbers
November 03
Strategy | Marketing

Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.

October 27
Marketing | Marketing
The Surprising Effect of Non-Tiered Loyalty Programs
September 15