Rice Business Wisdom
Research, insights and thought leadership from the experts at Rice Business
About Rice Business Wisdom
Rice Business Wisdom: Celebrating 10 Years
A special anniversary issue dedicated to artificial intelligence and how it is reshaping the way we work, decide and lead.

AI | Accounting
During her Rice Business Ph.D. (Accounting ’26), Marcela Aguilar built a generative AI mentor called Mia that gives microentrepreneurs what big companies take for granted: a thinking partner for every business decision.
6 Nov
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Customer Satisfaction | MarketingResearch links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.23 Oct
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Work Motivation | Organizational BehaviorShannon Sciarappa studies how people engage with work after leaving a profession they once considered a “calling.” Here’s how leaders can help make career passion sustainable.9 Oct
Leadership | Organizational Behavior
Three organizational behavior scholars on outgrowing familiar strengths, managing from the middle and navigating the limits of control.
25 Sep
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Credit & Lending | More Business Wisdom
U.S. consumers and businesses are now facing a future of more expensive borrowing.
16 Sep -
AI | More Business Wisdom
Rice Business faculty are exploring big questions about AI and how it’s reshaping business, technology and the classroom.
11 Sep
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Consumer Behavior | Marketing
Can shopping like a math whiz make you into one?
July 21
Investing | Accounting
Can certain analysts detect nonverbal messages that others cannot?
July 08
Negotiations | Organizational Behavior
When is anger persuasive, and when is it just off-putting?
June 24
Online Shopping | Marketing
Multichannel consumers mix online and in-store shopping to meet both practical needs and emotional ones.
June 02
Workplace Creativity | Organizational Behavior
How companies can foster employee creativity in routines.
May 20
Reputation Management | Strategy
Research on the early automobile industry shows that firms gained legitimacy not just by winning contests, but by showing up.
May 20
Customer Satisfaction | Marketing
Answering a survey can shape future behavior, nudging customers to return sooner and buy again months later.
May 12