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Despicable Me

Disgust can lead to unethical behavior

Want to learn more about how disgust prompts bad behavior? Read our article Clean Living. 

Pulitzer Prize-winning editorial cartoonist Nick Anderson depicts research by Rice Business professor Vikas Mittal.

Disgust can lead to unethical behavior

Mittal, V., Morales, A. & Winterich, K. P. (2014). Protect thyself: how affective self-protection increases self-interested behavior. Organizational Behavior and Human Decision Processes, 125(2), 151-161.


Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at Jones Graduate School of Business at Rice University.

Nick Anderson is a Pultizer Prize-winning editorial cartoonist.