Marketing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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Marketing | Marketing
When business leaders make assumptions, they may overlook key factors driving desired outcomes.
January 14
Strategy | Marketing
Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.
October 27
Marketing | Marketing
The Surprising Effect of Non-Tiered Loyalty Programs
September 15
Strategy | Marketing
Why Do So Many Companies Come Up Short In Their Strategy Planning?
June 28
Customer Satisfaction | Marketing
Why customer satisfaction makes or breaks a firm.
June 08
Marketing Strategy | Marketing
Box office patterns show what sells for single-ticket buyers, and when guest conductors or star soloists backfire.
February 17
