Marketing
Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Strategy | Marketing
Why relying on intuition can backfire when it comes to crafting a successful business strategy.
March 24
Marketing | Marketing
Why “mythical numbers” are so enticing — and how they ultimately lead us astray.
January 18
Strategy | Marketing
When business leaders make assumptions, they may overlook key factors driving desired outcomes.
January 14
Strategy | Marketing
Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.
October 27
Marketing | Marketing
The Surprising Effect of Non-Tiered Loyalty Programs
September 15
Strategy | Marketing
To truly improve company performance, CEOs must escape the firefighter, implementer and counselor roles and function as strategy leaders.
June 28
Customer Satisfaction | Marketing
Why customer satisfaction makes or breaks a firm.
June 08
