Marketing
Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Marketing Strategy | Marketing
Box office patterns show what sells for single-ticket buyers, and when guest conductors or star soloists backfire.
February 17
Consumer Behavior | Marketing
Briefly recalling something you already own and use can reduce the urge to buy and what you’re willing to pay.
January 06
Investing | Marketing
Why are male investors more inclined to take financial risks than female investors?
October 28
Data Analysis | Marketing
A new quantitative framework filters messy digital indicators into stable trend patterns that managers can track and project.
August 11
Consumer Behavior | Marketing
Can shopping like a math whiz make you into one?
July 21
Online Shopping | Marketing
Multichannel consumers mix online and in-store shopping to meet both practical needs and emotional ones.
June 02
Customer Satisfaction | Marketing
Answering a survey can shape future behavior, nudging customers to return sooner and buy again months later.
May 12
