Marketing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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Consumer Behavior | Marketing
Briefly recalling something you already own and use can reduce the urge to buy and what you’re willing to pay.
January 06
Investing | Marketing
Why are male investors more inclined to take financial risks than female investors?
October 28
Data Analysis | Marketing
A new quantitative framework filters messy digital indicators into stable trend patterns that managers can track and project.
August 11
Consumer Behavior | Marketing
Can shopping like a math whiz make you into one?
July 21
Online Shopping | Marketing
Multichannel consumers mix online and in-store shopping to meet both practical needs and emotional ones.
June 02
Customer Satisfaction | Marketing
Answering a survey can shape future behavior, nudging customers to return sooner and buy again months later.
May 12
Organizational Behavior | Marketing
How do you know what motivates your virtual work team?
March 25
