Marketing
Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Consumer Behavior | Marketing
The best solutions help consumers achieve their goals and make access to reusable bags easier.
May 10
Energy | Marketing
Despite touting a sustainability emphasis, major oil companies are increasing oil and gas production investments, sowing mistrust among customers, employees and suppliers.
February 26
Education | Marketing
Enrollment decline will continue if district leaders prioritize athletics, research shows.
February 15
Social Media | Marketing
Three ways Instagram influencers can boost their "likes" on sponsored content.
January 08
Product Marketing | Marketing
Bud Light’s sales are on ice. Their troubles are attributed to an influencer marketing controversy. But, in fact, their decline stems from product issues and management blunders.
November 02
Education | Marketing
Bureaucratic timesucks are weighing down our teachers and principals.
September 08
Sustainability | Marketing
How well-placed reminders help consumers build sustainable habits.
June 09
Customer Management | Marketing
Opinion by Professor Vikas Mittal
February 21
Technology and Consumers | Marketing
Opinion by Professor Vikas Mittal
February 21
Marketing | Marketing
Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one.
May 04
