Marketing
Insights into customers, brands and what drives decisions.
Credit & Lending | Marketing
Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.
24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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AI | MarketingChatGPT enhances creativity and problem-solving in ways that traditional search tools can’t match.14 Oct
Rice Business Wisdom Newsletter
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Social Media | Marketing
Three ways Instagram influencers can boost their "likes" on sponsored content.
January 08
Product Marketing | Marketing
Bud Light’s sales are on ice. Their troubles are attributed to an influencer marketing controversy. But, in fact, their decline stems from product issues and management blunders.
November 02
Education | Marketing
Bureaucratic timesucks are weighing down our teachers and principals.
September 08
Marketing | Marketing
How well-placed reminders help consumers build sustainable habits.
June 09
Customer Management | Marketing
Opinion by Professor Vikas Mittal
February 21
Technology and Consumers | Marketing
Opinion by Professor Vikas Mittal
February 21
Marketing | Marketing
Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one.
May 04
Strategy | Marketing
Why relying on intuition can backfire when it comes to crafting a successful business strategy.
March 24
Marketing | Marketing
Why “mythical numbers” are so enticing — and how they ultimately lead us astray.
January 18
Marketing | Marketing
When business leaders make assumptions, they may overlook key factors driving desired outcomes.
January 14
