Tricia Test Listing
Insights into customers, brands and what drives decisions.
Corporate Social Activism | Marketing
Research offers a new framework to help CEOs decide if, when and how to engage in politics.
14 Aug
-
Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
-
Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
Rice Business Wisdom Newsletter
Never Miss A Story
Learn From Leading Researchers Like
The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
Filter
Customer-Based Strategy | Marketing
There’s more to customer loyalty than meets the ear.
May 17
Marketing | Marketing
A consumer's sense of local identity will drive them to pay more for products that reinforce that identity.
May 11
Marketing | Marketing
Buying American is not just a matter of price and quality.
April 19
Peer-to-Peer Lending | Marketing
Personal narratives in loan applications — however unverifiable — can sway lenders, lower interest rates, and even predict repayment behavior.
April 18
Marketing | Marketing
Learning from customers is as important as stocking the shelves.
March 19
Marketing | Marketing
Religion has been marketing itself for millennia; now businesses are borrowing its techniques.
January 11
Personal Finance | Marketing
Research suggests that people save more when they see the future as a recurring cycle, rather than a distant destination.
November 14
Socioeconomic Status | Marketing
Since 1982 it has become harder and harder to stay in the middle class.
October 29
Online Communities | Marketing
Firms that sponsor online communities should develop strategies to safeguard vulnerable consumers.
September 29
