Tricia Test Listing
Insights into customers, brands and what drives decisions.
Corporate Social Activism | Marketing
Research offers a new framework to help CEOs decide if, when and how to engage in politics.
14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Marketing | Marketing
Why “mythical numbers” are so enticing — and how they ultimately lead us astray.
January 18
Strategy | Marketing
When business leaders make assumptions, they may overlook key factors driving desired outcomes.
January 14
Strategy | Marketing
Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.
October 27
Marketing | Marketing
The Surprising Effect of Non-Tiered Loyalty Programs
September 15
Strategy | Marketing
To truly improve company performance, CEOs must escape the firefighter, implementer and counselor roles and function as strategy leaders.
June 28
Customer Satisfaction | Marketing
Why customer satisfaction makes or breaks a firm.
June 08
