Tricia Test Listing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Marketing | Marketing
When business leaders make assumptions, they may overlook key factors driving desired outcomes.
January 14
Strategy | Marketing
Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.
October 27
Marketing | Marketing
The Surprising Effect of Non-Tiered Loyalty Programs
September 15
Strategy | Marketing
Why Do So Many Companies Come Up Short In Their Strategy Planning?
June 28
Customer Satisfaction | Marketing
Why customer satisfaction makes or breaks a firm.
June 08
Marketing Strategy | Marketing
Box office patterns show what sells for single-ticket buyers, and when guest conductors or star soloists backfire.
February 17
