Tricia Test Listing
Insights into customers, brands and what drives decisions.
Corporate Social Activism | Marketing
Research offers a new framework to help CEOs decide if, when and how to engage in politics.
14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Marketing Strategy | Marketing
Box office patterns show what sells for single-ticket buyers, and when guest conductors or star soloists backfire.
February 17
Consumer Behavior | Marketing
Briefly recalling something you already own and use can reduce the urge to buy and what you’re willing to pay.
January 06
Investing | Marketing
Why are male investors more inclined to take financial risks than female investors?
October 28
Data Analysis | Marketing
A new quantitative framework filters messy digital indicators into stable trend patterns that managers can track and project.
August 11
Consumer Behavior | Marketing
Can shopping like a math whiz make you into one?
July 21
Online Shopping | Marketing
Multichannel consumers mix online and in-store shopping to meet both practical needs and emotional ones.
June 02
Customer Satisfaction | Marketing
Answering a survey can shape future behavior, nudging customers to return sooner and buy again months later.
May 12
Organizational Behavior | Marketing
How do you know what motivates your virtual work team?
March 25
