Tricia Test Listing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Education | Marketing
Enrollment decline will continue if district leaders prioritize athletics, research shows.
February 15
Social Media | Marketing
Three ways Instagram influencers can boost their "likes" on sponsored content.
January 08
Product Marketing | Marketing
Bud Light’s sales are on ice. Their troubles are attributed to an influencer marketing controversy. But, in fact, their decline stems from product issues and management blunders.
November 02
Education | Marketing
Bureaucratic timesucks are weighing down our teachers and principals.
September 08
Marketing | Marketing
How well-placed reminders help consumers build sustainable habits.
June 09
Customer Management | Marketing
Opinion by Professor Vikas Mittal
February 21
Technology and Consumers | Marketing
Opinion by Professor Vikas Mittal
February 21
Marketing | Marketing
Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one.
May 04
Strategy | Marketing
Why relying on intuition can backfire when it comes to crafting a successful business strategy.
March 24
Marketing | Marketing
Why “mythical numbers” are so enticing — and how they ultimately lead us astray.
January 18
