Tricia Test Listing
Insights into customers, brands and what drives decisions.
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Despite touting a sustainability emphasis, major oil companies are increasing oil and gas production investments, sowing mistrust among customers, employees and suppliers.
How well-placed reminders help consumers build sustainable habits.
Opinion by Professor Vikas Mittal
Opinion by Professor Vikas Mittal
Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one.
Why relying on intuition can backfire when it comes to crafting a successful business strategy.
