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Insights into customers, brands and what drives decisions.
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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The best solutions help consumers achieve their goals and make access to reusable bags easier.
Despite touting a sustainability emphasis, major oil companies are increasing oil and gas production investments, sowing mistrust among customers, employees and suppliers.
How well-placed reminders help consumers build sustainable habits.
Opinion by Professor Vikas Mittal
Opinion by Professor Vikas Mittal
Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one.
