Constance Elise Porter

Professor Connie Porter is the senior associate dean for belonging and engagement. As a member of the dean's senior leadership team, she strengthens our ability to further these efforts in the school and broaden our engagement with the community.

Connie joined Rice in 2011 and has taught core Marketing, Marketing Research and Customer Relationship Management. She also led an experiential learning course, Marketing Lab, and launched and led integrative Executive Seminar courses in our MBA for Executives program. Her research focuses on the value of fostering customer relationships in technology-enabled marketing environments, and she has published articles in premier academic journals in this area. For several years, she taught both MBAs and undergraduates at University of Notre Dame.

Connie earned a B.S. in economics from the Wharton School at the University of Pennsylvania with dual concentrations in finance and public policy; an MBA from University of Michigan with dual emphases in operations and corporate strategy; and a Ph.D. from Georgia State University in marketing. Prior to pursuing a career in academia, she spent several years as a management consultant with firms including Gemini Consulting (now CapGemini), Cambridge Management Consulting (now part of Atos) and Xerox, as an internal consultant with Georgia Pacific, and as a commercial banker at National Westminster Bank USA (now part of Bank of America).

Teaching Interests: 

An award winning teacher, consistently earning outstanding reviews from MBA and undergraduate students, with experience and/or interest in teaching in the following areas:

• Core Marketing Strategy
• Customer Relationship Management
• Marketing Lab
• Marketing Research

Research Interests: 

Published in Financial Times 50 and other high-quality journals, crossing disciplinary boundaries of marketing, management, information systems and communications, in the following domains:

• Trust & Relationship Marketing
• Fostering Customer Trust and Engagement in Virtual Communities
• Consumer Technology Acceptance & Use