Faculty Director, Center for Customer Based Execution & Strategy
J. Hugh Liedtke Professor of Marketing
J. Hugh Liedtke Professor of Marketing
Leadership for the Center for Customer-Based Execution & Strategy (C-Cubes)
Meet the distinguished board members and faculty affiliates of the Center for Customer-Based Execution and Strategy — a collaborative network of academic and industry leaders advancing research, innovation, and strategy execution focused on customer-driven growth.
Advisory Board
Reginald Henry Hargrove Chair in Economics
CEO & Business Owner, Swagelok-Southeast Texas
Faculty Affiliates
William S. Mackey Jr. Distinguished Assistant Professor
Toyota Chair in Marketing, Babson College
Associate Professor of Strategic Management
Associate Professor, UT-San Antonio, Texas
Assistant Professor of Marketing, University of South Florida
Centennial Chair in Marketing, University of Miami, Florida
The 2025 Customer Value Report
The biannual customer value report from the Center for Customer-Based Execution & Strategy helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors, and how to make data-driven decisions about strategy, positioning and investment.
