Ashwin Malshe

Ashwin Malshe is an associate professor of marketing at The University of Texas at San Antonio. He joined the UTSA faculty in 2016 after serving as an assistant professor at ESSEC Business School, Paris-Singapore for 5 years. He has been a visiting professor at Mannheim Business School in Germany since 2013. His Ph.D. is from SUNY-Binghamton in marketing with a minor in econometrics, and his undergraduate and master’s degrees are from Mumbai University, India.

Malshe has research interests in social media marketing, marketing-finance interface and consumer behavior. In particular his research focuses on measuring the impact of marketing strategy in the financial markets. He has teaching interests in social media marketing, marketing analytics and data visualization, and he's a core faculty member for the Data Analytics M.S. program at the Carlos Alvarez College of Business.

Malshe has published in the Journal of Marketing, Journal of Consumer Psychology and Journal of Business Research among others. He is an ad hoc reviewer for the Journal of Marketing, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Business Research and Financial Review. He writes a WordPress blog titled Micro-Positioning, through which he shares his social media analysis.