About the Center for Customer-Based Execution and Strategy
The Center for Customer-Based Execution & Strategy (C-CUBES) enables research scholars to develop cutting-edge, peer-reviewed research practices and insights related to customer-based strategy. Its mission is to share these research-driven insights with both for-profit and nonprofit organizations, aiming to enhance customer value, employee engagement and shareholder returns.
What [C-CUBES researchers] found offers a crucial lesson for every business looking to improve customer satisfaction — in other words, every business.
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The 2025 Customer Value Report
The biannual customer value report from the Center for Customer-Based Execution & Strategy helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors, and how to make data-driven decisions about strategy, positioning and investment.
