The Unshakeable Organization: Strategy fuels it. Employees live it. Customers love it.

The Jones Graduate School of Business has hosted the RCBS Symposium since 2010. A premiere forum for sharing cutting-edge ideas about succeeding with customer-based strategies, the symposium features a mix of cutting-edge academic research, industry trends, insights from CEOs, and discussions with senior executives. Its 250+ attendees include Rice MBAs and undergraduates along with executives, senior leaders and professionals from the greater Houston area. Participants learn in an intellectually challenging environment, strengthen their network and develop long-lasting friendships.

Farid Virani

Founder & CEO, Prime Communications 

Fireside Chat with Dean Peter Rodriguez Session: Entrepreneurial Success Through Employee and Customer Focus

Peter Rodriguez

Dean and Professor of Strategic Management 

Fireside Chat Moderator

Laura Lopez

Senior Vice President, Marketing, Communications & Public Relations, Houston Methodist 

Session: “Multi-Tiered Customer Connectivity for Multi-Dimensional Effectiveness: A Research-Driven Strategy”

Ed Gonzalez

Sheriff, Harris County 

Session: Courts, Cellblocks and Communities: Succeeding Through Focus & Fidelity

Paul Chapman

Managing Partner & Co-CEO, HC Group 

Session III: "Ambition Meets Success: Young CEOs Rewrite the Strategy Playbook"

Kyle Howard

President & CEO, EnSite USA, Inc. 

Session III: "Ambition Meets Success: Young CEOs Rewrite the Strategy Playbook"

Joshua Robinson

CEO, ITI Manufacturing, Inc. 

Session III: "Ambition Meets Success: Young CEOs Rewrite the Strategy Playbook"

Charlie Roseland

President, Advantage Asset Management and Precision Surfaces International 

Session III: "Ambition Meets Success: Young CEOs Rewrite the Strategy Playbook"