Rice Business Wisdom
Research, insights and thought leadership from the experts at Rice Business
About Rice Business Wisdom
Rice Business Wisdom: Celebrating 10 Years
A special anniversary issue dedicated to artificial intelligence and how it is reshaping the way we work, decide and lead.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Work Motivation | Organizational BehaviorShannon Sciarappa studies how people engage with work after leaving a profession they once considered a “calling.” Here’s how leaders can help make career passion sustainable.9 Oct
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Leadership | Organizational BehaviorThree organizational behavior scholars on outgrowing familiar strengths, managing from the middle and navigating the limits of control.25 Sep
Credit & Lending | More Business Wisdom
U.S. consumers and businesses are now facing a future of more expensive borrowing.
16 Sep
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AI | More Business Wisdom
Rice Business faculty are exploring big questions about AI and how it’s reshaping business, technology and the classroom.
11 Sep
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Corporate Reputation | StrategyAs corporate value has become more intangible, leaders have less control over how their organizations are perceived. Anastasiya Zavyalova explains what that means for reputation strategy.28 Aug
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Workplace Psychology | Organizational Behavior
Where people locate their sense of self influences their decision making.
October 04
Market Game Theory | Operations
A declining customer base may look like bad news. But when less committed consumers leave gradually, companies can sometimes raise prices for loyal customers and increase profits.
September 29
Healthcare | Marketing
A study of the 2007 Avandia controversy reveals how specialists and generalists responded differently to contradictory information.
September 29
Product Marketing | Marketing
For products that require new skills, a first trial can turn curiosity into frustration. Marketers may need to reduce the learning curve, not simply get the product into consumers’ hands.
September 29
Virtual Communities | Marketing
Customer communities can attract participants — but those participants don’t necessarily become more valuable customers.
December 04
Market Segmentation | Marketing
How to track middle class consumption habits in developing countries.
December 04
Recessions | Marketing
Managers should understand consumer behavior during economic downturns.
November 12
