Rice Business Wisdom
Featuring faculty research applied in the classroom.
About Rice Business Wisdom and find Rice Business Wisdom contributors
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Strategy | Peer-Reviewed ResearchTemporary gatherings — like conferences and hackathons — are essential to attracting third-party developers.7 Jun
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Finance | Peer-Reviewed ResearchDelaware's low-number tags yield astronomical prices, revealing the premium people will pay for status symbols.25 May
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Marketing | Features
Research suggests bans and fees may not be enough to truly change consumer habits.
10 May
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Why relying on intuition can backfire when it comes to crafting a successful business strategy.
The difference between radical breakthroughs and everyday creativity — and why both are important
Why “mythical numbers” are so enticing — and how they ultimately lead us astray.
When business leaders make assumptions, they may overlook key factors driving desired outcomes.
More Effective Marketing Could Convince The Vaccine Hesitant To Change Their Ways
Why You Should Know The Varieties of Customer Engagement Types
Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.
