Rice Business Wisdom
Research, insights and thought leadership from the experts at Rice Business
About Rice Business Wisdom
Rice Business Wisdom: Celebrating 10 Years
A special anniversary issue dedicated to artificial intelligence and how it is reshaping the way we work, decide and lead.

AI | Accounting
During her Rice Business Ph.D. (Accounting ’26), Marcela Aguilar built a generative AI mentor called Mia that gives microentrepreneurs what big companies take for granted: a thinking partner for every business decision.
6 Nov
-
Customer Satisfaction | MarketingResearch links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.23 Oct
-
Work Motivation | Organizational BehaviorShannon Sciarappa studies how people engage with work after leaving a profession they once considered a “calling.” Here’s how leaders can help make career passion sustainable.9 Oct
Leadership | Organizational Behavior
Three organizational behavior scholars on outgrowing familiar strengths, managing from the middle and navigating the limits of control.
25 Sep
-
Credit & Lending | More Business Wisdom
U.S. consumers and businesses are now facing a future of more expensive borrowing.
16 Sep -
AI | More Business Wisdom
Rice Business faculty are exploring big questions about AI and how it’s reshaping business, technology and the classroom.
11 Sep
Rice Business Wisdom
Join our monthly newsletter
Filter
Customer Satisfaction | Marketing
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
October 15
Corporate Governance | Accounting
Board members often need short- and long-term incentives to act in stakeholders’ best interests.
October 15
Customer Experience | Marketing
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
October 07
Entrepreneurship | Entrepreneurship
Remembering Ed Williams, the person who laid down the tracks of entrepreneurship at Rice Business.
October 02
Creativity | Organizational Behavior
To come up with new ideas, it helps to think outside the box — but which box, exactly?
October 01
Oil & Gas | More Business Wisdom
Anger over oil prices won’t change OPEC’s resolve.
October 01
Personal Identity | More Business Wisdom
Do the Latino boxers in a border gym know something other men don’t?
September 24
Ethics | Strategy
A new theory offers a practical way to evaluate corporate behavior worldwide.
September 23
Leadership | More Business Wisdom
What happens when coercive leaders feel cornered?
September 17