Marketing
Insights into customers, brands and what drives decisions.
Credit & Lending | Marketing
Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.
24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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AI | MarketingChatGPT enhances creativity and problem-solving in ways that traditional search tools can’t match.14 Oct
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Marketing Strategy | Marketing
Dashboards alone do not provide value; it's up to marketers to distill insights.
March 15
Marketing | Marketing
Why most companies should avoid taking political stances.
March 07
Education | Marketing
Public school parents are consumers — and they demand safety.
February 19
Virtual Communities | Marketing
How to help online communities love your company.
February 12
Pricing | Marketing
When high prices attract consumers and low prices repel them.
February 11
Technology | Marketing
Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong?
January 21
Marketing | Marketing
Marketing methodology helps marketers group customers by geography, psychological profile — and desire.
January 08
Consumer Behavior | Marketing
How time and distance change how you feel about your hotel.
December 18
Spending | Marketing
How much is too much to spend on a piece of avocado toast?
November 06
