Marketing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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Customer Satisfaction | Marketing
Companies can earn more by deriving insights and informing strategies with customer feedback.
March 28
Marketing Strategy | Marketing
Dashboards alone do not provide value; it's up to marketers to distill insights.
March 15
Politics | Marketing
Why most companies should avoid taking political stances.
March 07
Education | Marketing
Public school parents are consumers — and they demand safety.
February 19
Virtual Communities | Marketing
How to help online communities love your company.
February 12
Pricing | Marketing
When high prices attract consumers and low prices repel them.
February 11
Technology | Marketing
Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong?
January 21
Strategy | Marketing
Marketing methodology helps marketers group customers by geography, psychological profile — and desire.
January 08
Consumer Behavior | Marketing
How time and distance change how you feel about your hotel.
December 18
Spending | Marketing
How much is too much to spend on a piece of avocado toast?
November 06
