Marketing
Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Donation Behavior | Marketing
Like customers, donors can be segmented by a variety of drivers.
March 31
Customer Satisfaction | Marketing
Companies can earn more by deriving insights and informing strategies with customer feedback.
March 28
Marketing Strategy | Marketing
Dashboards alone do not provide value; it's up to marketers to distill insights.
March 15
Politics | Marketing
Why most companies should avoid taking political stances.
March 07
Education | Marketing
Public school parents are consumers — and they demand safety.
February 19
Virtual Communities | Marketing
How to help online communities love your company.
February 12
Pricing | Marketing
When high prices attract consumers and low prices repel them.
February 11
Technology | Marketing
Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong?
January 21
Strategy | Marketing
Marketing methodology helps marketers group customers by geography, psychological profile — and desire.
January 08
