Marketing
Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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Consumer Behavior | Marketing
How time and distance change how you feel about your hotel.
December 18
Spending | Marketing
How much is too much to spend on a piece of avocado toast?
November 06
Marketing | Marketing
Why marketers try to predict how long a customer will stay with their company.
October 03
Marketing | Marketing
What happens when a veteran academic edits a scholarly journal?
October 03
Healthcare | Marketing
Tackling the biggest obstacle to HIV treatment: Compliance.
September 29
Pricing | Marketing
For longtime homeowners, emotion has a price of its own.
September 24
Workplace Psychology | Marketing
Disgust can be a powerful self-protective force—but can lead to unethical behavior.
July 28
Brand Loyalty | Marketing
Emotions? Quality? Habit? Or simply no choice? Why we buy the brands we do.
June 13
