Marketing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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Marketing | Marketing
What happens when a veteran academic edits a scholarly journal?
October 03
Marketing | Marketing
Why marketers try to predict how long a customer will stay with their company.
October 03
Healthcare | Marketing
Tackling the biggest obstacle to HIV treatment: Compliance.
September 29
Pricing | Marketing
For longtime homeowners, emotion has a price of its own.
September 24
Workplace Psychology | Marketing
Disgust can be a powerful self-protective force—but can lead to unethical behavior.
July 28
Brand Loyalty | Marketing
Emotions? Quality? Habit? Or simply no choice? Why we buy the brands we do.
June 13
Consumer Behavior | Marketing
What do our online product reviews say about us?
June 05
Customer-Based Strategy | Marketing
There’s more to customer loyalty than meets the ear.
May 17
