Tricia Test Listing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Customer Satisfaction | Marketing
Companies can earn more by deriving insights and informing strategies with customer feedback.
March 28
Marketing Strategy | Marketing
Dashboards alone do not provide value; it's up to marketers to distill insights.
March 15
Politics | Marketing
Why most companies should avoid taking political stances.
March 07
Education | Marketing
Public school parents are consumers — and they demand safety.
February 19
Virtual Communities | Marketing
How to help online communities love your company.
February 12
Pricing | Marketing
When high prices attract consumers and low prices repel them.
February 11
Technology | Marketing
Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong?
January 21
Strategy | Marketing
Marketing methodology helps marketers group customers by geography, psychological profile — and desire.
January 08
Consumer Behavior | Marketing
How time and distance change how you feel about your hotel.
December 18
Spending | Marketing
How much is too much to spend on a piece of avocado toast?
November 06
