Tricia Test Listing
Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Donation Behavior | Marketing
Like customers, donors can be segmented by a variety of drivers.
March 31
Customer Satisfaction | Marketing
Companies can earn more by deriving insights and informing strategies with customer feedback.
March 28
Marketing Strategy | Marketing
Dashboards alone do not provide value; it's up to marketers to distill insights.
March 15
Politics | Marketing
Why most companies should avoid taking political stances.
March 07
Education | Marketing
Public school parents are consumers — and they demand safety.
February 19
Virtual Communities | Marketing
How to help online communities love your company.
February 12
Pricing | Marketing
When high prices attract consumers and low prices repel them.
February 11
Technology | Marketing
Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong?
January 21
Strategy | Marketing
Marketing methodology helps marketers group customers by geography, psychological profile — and desire.
January 08
