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Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Consumer Behavior | Marketing
How time and distance change how you feel about your hotel.
December 18
Spending | Marketing
How much is too much to spend on a piece of avocado toast?
November 06
Marketing | Marketing
Why marketers try to predict how long a customer will stay with their company.
October 03
Marketing | Marketing
What happens when a veteran academic edits a scholarly journal?
October 03
Healthcare | Marketing
Tackling the biggest obstacle to HIV treatment: Compliance.
September 29
Pricing | Marketing
For longtime homeowners, emotion has a price of its own.
September 24
Workplace Psychology | Marketing
Disgust can be a powerful self-protective force—but can lead to unethical behavior.
July 28
Brand Loyalty | Marketing
Emotions? Quality? Habit? Or simply no choice? Why we buy the brands we do.
June 13
