Tricia Test Listing
Insights into customers, brands and what drives decisions.
Interpersonal Dynamics | Marketing
When other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.
27 Mar
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Credit & Lending | MarketingEveryday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.24 Oct
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Customer Satisfaction | MarketingResearch shows that conservatives are generally more satisfied with their purchases than liberals. But why?9 Dec
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Marketing | Marketing
Why marketers try to predict how long a customer will stay with their company.
October 03
Marketing | Marketing
What happens when a veteran academic edits a scholarly journal?
October 03
Healthcare | Marketing
Tackling the biggest obstacle to HIV treatment: Compliance.
September 29
Pricing | Marketing
For longtime homeowners, emotion has a price of its own.
September 24
Workplace Psychology | Marketing
Disgust can be a powerful self-protective force—but can lead to unethical behavior.
July 28
Brand Loyalty | Marketing
Emotions? Quality? Habit? Or simply no choice? Why we buy the brands we do.
June 13
Consumer Behavior | Marketing
What do our online product reviews say about us?
June 05
Customer-Based Strategy | Marketing
There’s more to customer loyalty than meets the ear.
May 17
