News & Events
Rice Business professor Vikas Mittal says Buc-ee’s has developed deep customer commitment, with visits becoming an emotional and habitual ritual. He predicts loyalty will grow as Buc-ee’s expands nationwide.
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In The Media
Congratulations to Kathleen Perley, recognized by Poets & Quants among the 2026 Best and Brightest Executive MBAs.
14 Aug
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In The Media
Beginning with the class entering in fall 2027, Rice will offer free tuition to admitted university students from families earning up to $200,000 per year, the university announced today (August 3). Students from families earning less than $100,000 will have tuition, mandatory fees, room, and board fully covered.
3 Aug
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ChopnBlok owner and Rice MBA '14 Ope Amosu is partnering with Trill Burgers to host two fusion dining nights, blending West African flavors into comfort food. The collaboration celebrates ChopnBlok’s first year in Montrose and re-connects Amosu with Bun B, whom he first met years ago.
ChopnBlok owner and Rice MBA '14 Ope Amosu is partnering with Trill Burgers to host two fusion dining nights, blending West African flavors into comfort food. The collaboration celebrates ChopnBlok’s first year in Montrose and re-connects Amosu with Bun B, whom he first met years ago.
A study co-authored by Rice Business professor Marlon Mooijman on voter preferences in the U.S. and Europe helps explain why strong-arm leaders often get the minority vote.
Rice University continues its upward trajectory in national and international rankings, earning the No. 17 spot in the 2026 U.S. News & World Report Best Colleges rankings released today.
Rice Business rose to No. 24 in U.S. News’ 2026 undergraduate business rankings, up from No. 27 last year. The school now shares its spot with seven peers, reflecting strong momentum among top-tier programs.
Semyon Malamud, senior chair at the Swiss Finance Institute and associate professor of finance at École Polytechnique Fédérale de Lausanne, will host a series of lectures at Rice Business as part of the Dean’s Distinguished Visiting Fellows Program.
Rice Business ranked 28th globally and 15th in the U.S. in the 2026 QS Online MBA Ranking. The program continues to gain recognition among top schools worldwide, reinforcing its growing impact in online business education.
Businesses know customer satisfaction drives success, yet rates keep falling. Research co-authored by Rice Business professor Vikas Mittal shows that leaders often rely on guesswork without credible data to identify and rank what customers truly value.
Houston Energy and Climate Startup Week begins Sept. 15 and exemplifies how Houston is developing and scaling real solutions for the challenge of meeting growing global energy demand while reducing carbon emissions.
Vikas Mittal, J. Hugh Liedtke Professor of Marketing at Rice Business, directs C-CUBES, where research on customer-based strategy drives insights for organizations to improve value, engagement and long-term performance.
