Rice Business Wisdom

Data Centers | Peer-Reviewed Research

Your Data Center Is Either Closer Than You Think or Much Farther Away

A new study shows why some facilities cluster in cities for speed and access, while others move to rural regions in search of scale and lower costs.

12 Dec

Social Ventures | Peer-Reviewed Research

When Doing Good Comes With Stigma

For social ventures rooted in marginalized communities, sharing that origin story can make it harder to attract customers beyond those groups. The reason? Fear of stigma transfer.

21 Nov
Financial Markets | Peer-Reviewed Research

When Research Promises the Impossible, Investors Pay the Price

A new study finds that “look-ahead bias” makes trading strategies appear highly profitable in published research, even though they fail in the real world.

7 Nov

Credit & Lending | Peer-Reviewed Research

How Shopping Data Could Reshape the Credit Score System

Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.

24 Oct

Customer-Based Strategy | Peer-Reviewed Research

The New Compass for Customer Success

Hiring a dedicated customer liaison can steer teams toward stronger collaboration and higher product adoption.

10 Oct
Emerging Markets | Peer-Reviewed Research

In Emerging Economies, Shared Knowledge Is Key

In nascent markets, breakthrough products like clean cookstoves can save lives. But lasting impact does not come from donations. It comes from the “knowledge intermediaries” that build a market infrastructure to get these products into homes.

26 Sep

Learn From Leading Researchers Like

Anastasiya Zavyalova

Jing Zhou

Kerry Back

Strategy | Features

Game Plan

Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.

October 27

Marketing | Peer-Reviewed Research

Herd Instinct

The Surprising Effect of Non-Tiered Loyalty Programs

September 15

Regulation | Peer-Reviewed Research

White Picket Fences

How a rule to protect consumers reduced access to credit

July 19

Data Analysis | Peer-Reviewed Research

Classical Instruments

Revisiting the merits of nondigital data collecting

July 19

Workplace Culture | Peer-Reviewed Research

Pyramid Scheme

How Your Mind’s Eye Affects Performance

June 28

Strategy | Features

Putting Out Fires

Why Do So Many Companies Come Up Short In Their Strategy Planning?

June 28

Market Segmentation | Peer-Reviewed Research

The Surprising Upside of Gray Markets

Long seen as a threat to profits, gray market sales are disrupting conventional wisdom. Under the right conditions, unauthorized channels can actually drive innovation, quality and higher returns.

June 04