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Strategy & Environment

How leaders make long-term choices in competitive environments.

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The 2025 Customer Value Report

The biannual customer value report from the Center for Customer-Based Execution & Strategy helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors, and how to make data-driven decisions about strategy, positioning and investment.

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Investing | Strategy
The complex influence of company owners.
September 16
Decision Making | Strategy
Two classic business theories are put to the test.
June 10
Reputation Management | Strategy
Research on the early automobile industry shows that firms gained legitimacy not just by winning contests, but by showing up.
May 20
Investing | Strategy
Private equity firms comes in more flavors than ever before.
April 08
Collaboration | Strategy
Without a coordinated fight against hunger, the hungry don’t eat.
April 03
Business and Government | Strategy
How businesses wield influence in Washington.
February 24
Risk Management | Strategy
Emphasizing R&D tends to raise idiosyncratic risk more than emphasizing branding and marketing, especially when demand is volatile.
February 18
Institutional Crisis | Strategy
What questions should you ask when a faith institution fails you?
February 11
Leadership | Strategy
Why hiring women for jobs left by abusive men gets everyone back on track.
February 05
Reputation Management | Strategy
What is behind the ongoing scandal first exposed decades ago?
January 23