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In The Media
Businesses know customer satisfaction drives success, yet rates keep falling. Research co-authored by Rice Business professor Vikas Mittal shows that leaders often rely on guesswork without credible data to identify and rank what customers truly value.
Student Stories
Meet Eduardo Carranza '27, senior machine learning engineer and Professional MBA student at Rice Business.
Associate Dean for Degree Programs
Associate Professor of Strategic Management
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Associate Professor of Strategic Management
Student Stories
Ali Athar EMBA '25 reflects on his transformative journey through Rice's EMBA program. He also shares his hands-on experience in nonprofit leadership with Rice Business Board Fellows.
Fayez Sarofim Vanguard Professor of Management – Strategic Management
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