Jonathan Hall

Jon Hall is a lecturer in management for the Brand Strategy course at the Jones Graduate School of Business at Rice University. He also teaches an advanced marketing lab in Brand Management and has taught Marketing Research for Rice MBAs.  

Jon is currently the senior vice president, global head of marketing, chief marketing officer for Shark Brand, where he leads a team of over 100 marketers across 10 business unit categories. He has responsibility for new product development, brand strategy and execution, profit and loss management, content creation, insights and global integrated marketing communications.  

Prior to working for SharkNinja Company, Jon designed and built a tier 1 internal content and experience agency for Whirlpool Corporation, called World of Whirlpool Studios. It serves all North American brands, including JennAir, KitchenAid, Maytag, Whirlpool and Amana.  

Also, while at Whirlpool Corporation, Jon led the company’s super premium major appliance business, JennAir, as the CMO, head of brand, product and merchandising through a multi-year, over $100 million repositioning from low-end luxury to high-end luxury. Prior to leading JennAir Business Unit, Jon was the head of marketing for Whirlpool Brand, where he led the repositioning effort that launched a near decade long creative platform called Everyday, care™ that has won multiple North American Effies and Cannes Lions, including a Grand Prix Cannes Lion for Care Counts™ Campaign.  

Jon learned marketing and business management at Kraft Foods leading brands as a consumer packaged goods marketer. Brands he had the honor of leading and growing are Velveeta Shells and Cheese, Kraft Macaroni & Cheese, Bull’s-Eye and Kraft Barbecue Sauces, Planters Peanut Butter, and Kraft Macaroni & Cheese Premium Portfolio. 

In Jon’s early career years, he was an officer in the U.S. Army where he led soldiers in direct combat operations for two years in support of Operation Iraqi Freedom. In his final six months in Iraq, he became a non-lethal officer where he was given the mission to connect with the local civilians in a town of 20,000 people on accessing the local Iraqi police and Army forces. This is the precise moment that his love for marketing became a reality.  

Additionally, Jon is an adjunct professor at Notre Dame’s Mendoza College of Business, where he teaches Brand Strategy.  

Jon completed his master’s in business from the University of Chicago Booth School of Business, as well as his master’s in sports marketing and public relations from Northwestern University. He also holds an undergraduate degree in engineering management from the United States Military Academy at West Point.  

Jon has a personal passion teaching his teams and students about marketing, applying real world examples, as well as coaching youth life skills through sports. He has five boys with his high school sweetheart, Rachel. Jon and Rachel live in Stevensville, Michigan.