Rice Business Wisdom

Data Centers | Peer-Reviewed Research

Your Data Center Is Either Closer Than You Think or Much Farther Away

A new study shows why some facilities cluster in cities for speed and access, while others move to rural regions in search of scale and lower costs.

12 Dec

Social Ventures | Peer-Reviewed Research

When Doing Good Comes With Stigma

For social ventures rooted in marginalized communities, sharing that origin story can make it harder to attract customers beyond those groups. The reason? Fear of stigma transfer.

21 Nov
Financial Markets | Peer-Reviewed Research

When Research Promises the Impossible, Investors Pay the Price

A new study finds that “look-ahead bias” makes trading strategies appear highly profitable in published research, even though they fail in the real world.

7 Nov

Credit & Lending | Peer-Reviewed Research

How Shopping Data Could Reshape the Credit Score System

Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.

24 Oct

Customer-Based Strategy | Peer-Reviewed Research

The New Compass for Customer Success

Hiring a dedicated customer liaison can steer teams toward stronger collaboration and higher product adoption.

10 Oct
Emerging Markets | Peer-Reviewed Research

In Emerging Economies, Shared Knowledge Is Key

In nascent markets, breakthrough products like clean cookstoves can save lives. But lasting impact does not come from donations. It comes from the “knowledge intermediaries” that build a market infrastructure to get these products into homes.

26 Sep

Learn From Leading Researchers Like

Anastasiya Zavyalova

Jing Zhou

Kerry Back

Comic Relief | Peer-Reviewed Research

Despicable Me

How creating a sense of disgust can unleash bad behavior.

July 06

Branding | Features

Object Of My Affection

What happens when a brand we know (or think we know) and love turns out to be something altogether different?

July 05

Intellectual Property | Peer-Reviewed Research

Loose Lips Sink Ships

Is there a way to stop institutional leaks?

June 21

Acquisitions | Peer-Reviewed Research

Chasing Their Tails

What happens to shareholders when a CEO fails to be named top dog?

June 17

Giving | Features

Give And Take

The best way to give when you’re not sure whom to trust.

June 11

Negotiations | Peer-Reviewed Research

Cat And Mouse Game

Does erratic behavior work in deal-making?

June 11

Careers | Peer-Reviewed Research

Rite Of Passage

Being “between jobs” can mean being in a wasteland, or a place of growth.

June 10

Corporate Social Responsibility | Commentary

Rethinking Nature as a Business Partner

Corporate responsibility shouldn’t just be about efficiency. A new framework asks businesses to consider the intrinsic value of the natural world — and act accordingly.

June 03