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Insights into customers, brands and what drives decisions.
Customer Satisfaction | Marketing
Research links customer satisfaction to 12 measures of company performance, including customer metrics, accounting measures and stock market outcomes.
23 Oct
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Corporate Social Activism | MarketingResearch offers a new framework to help CEOs decide if, when and how to engage in politics.14 Aug
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Interpersonal Dynamics | MarketingWhen other people disclose a success or failure, we often respond in kind, or hold back, depending on what seems likely to protect their feelings.27 Mar
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The 2025 Customer Value Report
The biannual Customer Value Report helps leaders understand what customers value most across 18 industries, where those priorities differ across sectors and how to make data-driven decisions about strategy, positioning and investment.
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Market Segmentation | Marketing
How to track middle class consumption habits in developing countries.
December 04
Recessions | Marketing
Managers should understand consumer behavior during economic downturns.
November 12
