Tierra Smith
Founder, Wins For Black Girls

Milwaukee born. Houston raised, but the spiciness is from her time in Louisiana.
Tierra Smith is an award-winning journalist, editor, speaker and world traveler. She has a passion for storytelling and uplifting the voices of women and marginalized communities.
In 2019, Tierra launched Wins For Black Girls, a media platform that prioritizes spreading good news about Black women. The platform features the Brag Alerts, the Virtual Black Girl Showcase, the Black Women Marketplace and the Watch Me Win Podcast. Our goal is to connect with women who want to know and celebrate Black women.
Tierra currently works for KPRC 2, an NBC-affiliated television station in Houston. She writes and edits articles on various topics, such as breaking news, politics, sports, business and development. She also manages the station’s social media accounts and the website.
Tierra previously worked for Bisnow, a digital media company that produces commercial real estate news and live events. She wrote stories about new developments, spotlighted key industry figures and analyzed trends. She also investigated the relationship between economic development and local and national issues, such as construction hiring shortage, bankruptcy, opportunities zones and gentrification.
Tierra has a Master of Communication from Louisiana State University and a B.A. from Grambling State University. She served as the editor-in-chief, The Gramblinite, and secured prominent internships at the Salt Lake Tribune, the Denver Post and the Tampa Bay Times. In 2015, she received the Student Journalist of the Year award from the National Association of Black Journalists.
While in graduate school at LSU, Tierra accepted a work-study assignment in Abu Dhabi, United Arab Emirates. Her duties included writing press releases and new articles, establishing social media guidelines for student leaders and serving as the adviser to a new student-run magazine at the Petroleum Institute.
Tierra traveled through the UAE to interview sources for a three-part thesis project. The series outlines the experiences of female journalists within a semi-censored media landscape, why Black Americans preferred life in the desert versus stateside and the establishment of Greek-letter organizations in the UAE. The project highlights the obstacles people overcome to fulfill their purpose.
Tierra enjoys traveling around the world, cooking plant-based dishes and spending time with her friends and family. She is also an avid podcast listener.