Rice Business Wisdom
Featuring faculty research applied in the classroom.
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Customer-Based Strategy | Peer-Reviewed Research
Putting students and families at the center of strategy will optimize resources and improve academic outcomes.
17 Jun
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Strategy | Peer-Reviewed ResearchTemporary gatherings — like conferences and hackathons — are essential to attracting third-party developers.7 Jun
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Finance | Peer-Reviewed ResearchDelaware's low-number tags yield astronomical prices, revealing the premium people will pay for status symbols.25 May
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Marketing | Features
Research suggests bans and fees may not be enough to truly change consumer habits.
10 May
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Consumer Behavior | Peer-Reviewed Research
How snacking and spending reflect beliefs about inequality.
October 30
Voting | Features
Innovators are finding new ways to encourage people to vote. Will it work?
October 30
Energy Policy | Commentary
Will oil prices divert outrage over a political murder?
October 28
Technology and Consumers | Peer-Reviewed Research
Should your customers be using all of your channels to buy your services?
October 21
Comic Relief | Peer-Reviewed Research
What do analysts really know about stock ups and downs?
October 21
Customer Satisfaction | Expert Opinion
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
October 15
Corporate Governance | Peer-Reviewed Research
What does it take to get boards to act in shareholders’ interest?
October 15
Pricing | Peer-Reviewed Research
How price adjusting eases consumer regrets.
October 07
Customer Experience | Expert Opinion
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
October 07
Entrepreneurship | News Feed
Remembering Ed Williams, the person who laid down the tracks of entrepreneurship at Rice Business.
October 02
