Rice Business Wisdom
The online insights magazine from Rice Business
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Social Ventures | Peer-Reviewed ResearchFor social ventures rooted in marginalized communities, sharing that origin story can make it harder to attract customers beyond those groups. The reason? Fear of stigma transfer.21 Nov
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Financial Markets | Peer-Reviewed ResearchA new study finds that “look-ahead bias” makes trading strategies appear highly profitable in published research, even though they fail in the real world.7 Nov
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Customer-Based Strategy | Peer-Reviewed ResearchHiring a dedicated customer liaison can steer teams toward stronger collaboration and higher product adoption.10 Oct
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Emerging Markets | Peer-Reviewed ResearchIn nascent markets, breakthrough products like clean cookstoves can save lives. But lasting impact does not come from donations. It comes from the “knowledge intermediaries” that build a market infrastructure to get these products into homes.26 Sep
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Why Apple, Disney, IKEA and hundreds of other Western companies are abandoning Russia with barely a shrug
Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one.
What is the ‘social cost of carbon’? Two energy experts explain after court ruling
Why relying on intuition can backfire when it comes to crafting a successful business strategy.
The difference between radical breakthroughs and everyday creativity — and why both are important
Why “mythical numbers” are so enticing — and how they ultimately lead us astray.
When business leaders make assumptions, they may overlook key factors driving desired outcomes.
More Effective Marketing Could Convince The Vaccine Hesitant To Change Their Ways
