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In a new study, Rice Business professors Jae Chung and Ajay Kalra analyze over 55,000 Instagram influencer posts to uncover strategies for increasing follower engagement. Their research provides data-driven insights for brands that run influencer marketing campaigns.

Season 4, Episode 7

Host Maya Pomroy catches up with her friend and fellow ’22 alum, Keri Sprung, in this episode. Listen as they chat about their unforgettable Executive MBA cohort days, Keri’s passion for healthcare and innovation, and the importance of finding good mentors.

Applications are open for university startups to compete in the Rice Business Plan Competition from April 6-8, 2024. The competition, entering its 24th year, gives collegiate entrepreneurs real-world experience to pitch their startups, enhance their business strategy and learn what it takes to launch a successful company. 

Rice University’s Office of Innovation has named Brad Burke as associate vice president for industry and new ventures. This new role creates alignment with initiatives in the Office of Innovation and enables the Rice Alliance for Technology and Entrepreneurship to further Rice’s industry relationships and accelerate the scaling of Rice startups.

The GFE brings consulting challenges to life by working with real companies overseas.