Search Results

“Very, very few brands have broad appeal,” said Utpal Dholakia, marketing professor at Rice University. “NASA fits into the mold where it not only has broad appeal, but there is almost nothing to dislike about it.”

Even as large and muscular as many of the other WWE stars are, Strowman stands out among them. His massive frame (billed at 6'8", 385 lbs) combined with a cougar's quickness had many folks in awe. Crystal, a faculty coordinator at Rice University, was among those unnerved by Strowman. She had seen a bit of WWE here and there and was familiar with The Miz via reality TV, but this behemoth was like nothing she had experienced. "He's an impressively terrifying individual," she said.

‘Ride sharing ...comes with congestion costs and congestion cost is associated with accident cost.’—Yael Hochberg, Rice University professor. Yael Hochberg, a professor at Rice University who was one of the paper’s researchers, told MarketWatch the findings were “not some sort of condemnation of ride-sharing.”

“I cannot imagine how these (ice cream licking) videos would not affect buying decisions and consumer confidence during the middle of ice cream season,” said Utpal Dholakia, a Rice University business and marketing professor. “I know the chances of a tampered carton are very small — virtually nonexistent — but because it’s top of mind, you can’t help but be risk averse. This is a huge problem for the Blue Bell brand.”

The arrival of ridehailing is associated with an increase of approximately 3 percent in the number of motor vehicle fatalities and fatal accidents, according to research from the University of Chicago Booth School of Business. The documented increase in accidents appears to persist and even increase over time, and that rate has stayed steady through weekdays, weeknights, weekend days and weekend nights, according to John Barrios, assistant professor at Chicago Booth, and Yale V. Hochberg and Hanyi Yi, both of Rice University, in the working paper, The Cost of Convenience: Ridehailing and Traffic Fatalities.

Update of Rice Business Deadlines

Ringing today's opening bells are the U.S. Army with Medal of Honor recipient Staff Sergeant David Bellavia at the NYSE and winners of Rice University's 'Rice Business Plan Competition' at the Nasdaq.

As I have written in earlier blog posts, price is a powerful tool used by marketers to get customers to push the “buy” button. Few marketing methods are as tried and tested as a price promotion, which is an incentive with an expiration date. Most of us have availed of limited-time offers like discount coupons, sales, daily deals, flash sales, etc.

Ride hailing services like Uber and Lyft increase road congestion, gasoline consumption, traffic delays—and deaths. "The arrival of ridehailing is associated with an increase of approximately 3% in the number of fatalities and fatal accidents, for both vehicle occupants and pedestrians," Chicago Booth's John Manuel Barrios, and Rice University's Yael Hochberg and Hanyi Yi write.