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Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one.
Sometimes change is the right answer, but that doesn’t mean it’s easy. Here’s what customers expect when you reinvent your brand’s image. “It is important for companies to refresh their logos, but the process of doing so must be carefully managed,” said Vikas Mittal, one of the researchers, in the Rice University news release. “Our research shows that companies need to carefully consult customers…to ensure that customers feel they have been heard in the redesign and repositioning process."
Why Apple, Disney, IKEA and hundreds of other Western companies are abandoning Russia with barely a shrug
Ope Amosu’s restaurant, ChòpnBlọk, bills itself as “a contemporary approach to traditional West African cuisine.” The Rice University MBA graduate’s modern fast-casual fare follows in the footsteps of many successful Nigerian and West African restaurants in the city.
Earlier this year, Rice University announced the 42 teams that would be competing for $1.5 million in prizes, but ended up giving out a record $2.9 million.
The Rice Business Veterans Association at Rice Business elected Craig Taylor as the recipient of the 2022 Veteran Entrepreneur of the Year Award. Taylor is the founder and CEO of Iapetus Holdings LLC.
The Princeton Review ranks Rice University and the University of Houston as having among the best entrepreneurship programs in the country.
This week, 39 energy startup companies from all over the world pitched in Houston — and nine were recognized as being the most promising of the batch. The Rice Alliance for Technology and Entrepreneurship returned its Offshore Technology Conference pitch event to its in-person capacity.
Rice Business is one of the 10 smallest prestige MBA programs in the U.S. Our students form impactful connections with most of their peers and professors and that's why Princeton Review ranks our classroom experience No. 5 in the U.S.
Houston high school students to test investment strategies at Rice business competition