Arun Gopalakrishnan

Assistant Professor of Marketing

Arun is an Assistant Professor of Marketing and teaches electives on Customer Lifetime Value and Advanced Marketing Research in the full-time, evening, and weekend MBA programs. His research focuses primarily on how firms can grow revenue through customer relationship management. He is interested in measuring the effects of marketing initiatives such as loyalty programs, digital coupons, and email communications on short-term and long-term customer value. He is also interested in developing econometric and statistical methods to uncover customer insights from big data.

Before joining Rice, Arun was an assistant professor at Olin Business School, Washington University in St Louis. He received his Ph.D. and M.S. degrees from the Wharton School, an M.B.A from Penn State, and a B.E. in Electrical Engineering from the University of Auckland. Prior to academia, Arun worked as a marketing manager at E.I. DuPont de Nemours and in R&D at Motorola Labs.

Intellectual Contributions

Journal Article

Arun Gopalakrishnan, Eric T. Bradlow, Peter S. Fader (2017) A Cross-Cohort Changepoint Model for Customer-Base Analysis. Marketing Science 36(2):195-213. 

Journal Article

Arun Gopalakrishnan, Raghuram Iyengar, Robert J. Meyer (2015) Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs. Marketing Science 34(1):116-133. 

Working Paper

Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya, and Raphael Thomadsen (2019), Can Non-Tiered Customer Loyalty Programs Be Profitable?

Working Paper

Arun Gopalakrishnan, and Young-Hoon Park (2019), The Impact of Coupons on the Visit-to-Purchase Funnel: Theory and Empirical Evidence

Working Paper

Arun Gopalakrishnan, Eric T. Bradlow, and Peter Fader (2018), Limited Dynamic Forecasting of Hidden Markov Models