News & Events
Businesses know customer satisfaction drives success, yet rates keep falling. Research co-authored by Rice Business professor Vikas Mittal shows that leaders often rely on guesswork without credible data to identify and rank what customers truly value.
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School Updates
Houston Energy and Climate Startup Week begins Sept. 15 and exemplifies how Houston is developing and scaling real solutions for the challenge of meeting growing global energy demand while reducing carbon emissions.
10 Sep
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School Updates
Vikas Mittal, J. Hugh Liedtke Professor of Marketing at Rice Business, directs C-CUBES, where research on customer-based strategy drives insights for organizations to improve value, engagement and long-term performance.
9 Sep
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Houston entrepreneurs, take note. Rice University and the University of Houston again are at the top of their class among the country’s best entrepreneurship programs.
Rice Business received top billing on two prominent lists rating academic excellence that were announced today: Princeton Review and Entrepreneur magazine’s entrepreneurship ranking (No. 1) and Poets and Quants’ online MBA ranking (No. 5).
Two Houston universities are celebrating top spots on the 17th annual Top Schools for Entrepreneurship Studies lists released by The Princeton Review and Entrepreneur magazine.
Ben Lansford, accounting professor and director of the Master of Accounting program, discusses the reason accounting is a major in decline at schools across the country — and why it’s worth the time.
Rice Business has released its first annual report on diversity, equity and inclusion (DEI). The report highlights internal efforts to become a more welcoming and accepting community, a major priority for Peter Rodriguez, dean of the Jones Graduate School of Business.
Rice Business professors Kevin Crotty and Kerry Back, and Ph.D. student Seyed Mohammad Kazempour, recently evaluated whether new predictors based on option prices really are a valuable forecasting tool in their paper, “Validity, Tightness, and Forecasting Power of Risk Premium Bounds.”
The largest crowd in the history of the Global Consortium of Entrepreneurship Centers (GCEC) Conference gathered last week in Las Vegas to celebrate creativity and innovation in university-based entrepreneurship education. The Rice Alliance for Technology and Entrepreneurship is the global headquarters for the GCEC.
Rice Business professor Jing Zhou discusses her research in organizational behavior and the factors that facilitate or inhibit creativity and innovation.
Schlumberger, Halliburton and Baker Hughes saw revenues increase in a three-month period. Rice Business marketing professor Vikas Mittal says that oil field services companies are chasing new technology and trying to expand their offerings instead of focusing on customer service.
Part of Rice Business’ mission is to create a rich learning environment that considers and appreciates different viewpoints — a critical mindset and leadership skill in today’s increasingly global and inclusive workplace. The conference is designed to provide a forum for awareness, dialogue and skill-building.
