News & Events
Businesses know customer satisfaction drives success, yet rates keep falling. Research co-authored by Rice Business professor Vikas Mittal shows that leaders often rely on guesswork without credible data to identify and rank what customers truly value.
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School Updates
Houston Energy and Climate Startup Week begins Sept. 15 and exemplifies how Houston is developing and scaling real solutions for the challenge of meeting growing global energy demand while reducing carbon emissions.
10 Sep
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School Updates
Vikas Mittal, J. Hugh Liedtke Professor of Marketing at Rice Business, directs C-CUBES, where research on customer-based strategy drives insights for organizations to improve value, engagement and long-term performance.
9 Sep
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Research by Rice Business professor Minjae Kim shows voters often accept misinformation, valuing "moral truth" over facts if it aligns with their beliefs, revealing deep partisan moral flexibility.
Congratulations to Wesley Hungbui FTMBA ’25 for being named an inaugural recipient of the Chevron Energy Graduate Fellowship. Through a partnership between Chevron and the Rice Sustainability Institute, this initiative awards $10,000 each to 10 Rice graduate students driving innovation in energy-related research.
Where do MBA graduates say the best place is to earn a degree? That depends on what they value. Rice Business alum Karen Verboski mentions Houston's entrepreneurial ecosystem and innovation.
Rice Business is one of the most affordable business schools to earn an MBA in the the Poets&Quants top 25.
Rice Business is offering a new comprehensive program that delves into the multifaceted challenges posed by the shift toward sustainable energy.
“With the launch of the Rice Nexus at the Ion, we are embarking on a journey to unleash the full potential of Houston’s innovation ecosystem, driving positive change and rapid economic growth,” says Rice President Reginald DesRoches in a news release.
Research co-written by Rice Business professor Jaeyeon (Jae) Chung find that ChatGPT could help humans with daily, creative tasks—even those typically thought to require the human ability.
Vikas Mittal, J. Hugh Liedtke Professor of Marketing, discusses Customer-centric Strategy, and new course offered at Rice Business.
How you shop and what you buy at the grocery store can predict whether you pay your credit card bills on time, according to new research by Rice Business professor Jung Youn Lee.
How you shop and what you buy at the grocery store can predict whether you pay your credit card bills on time, according to new research by Rice Business professor Jung Youn Lee.