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Rice Business professor Vikas Mittal says Buc-ee’s has developed deep customer commitment, with visits becoming an emotional and habitual ritual. He predicts loyalty will grow as Buc-ee’s expands nationwide.
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In The Media
Congratulations to Kathleen Perley, recognized by Poets & Quants among the 2026 Best and Brightest Executive MBAs.
14 Aug
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In The Media
Beginning with the class entering in fall 2027, Rice will offer free tuition to admitted university students from families earning up to $200,000 per year, the university announced today (August 3). Students from families earning less than $100,000 will have tuition, mandatory fees, room, and board fully covered.
3 Aug
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Flexibility has long been a selling point for entrepreneurship. But COVID-19 helped make flexible arrangements more of a norm. A new study co-authored by Rice Business professor Yael Hochberg shows how this shift in workplace norms changed who starts businesses.
Houston–based wellness-focused developer Define Living, founded by Rice MBA Henry Richardson, is launching a mid-rise, 388-unit apartment community—Define Living: Park Row—on a 10.4-acre site in the Energy Corridor’s Central Park master-planned development.
Wesley Sinor ’97, who graduated with a master’s degree from the Jones Graduate School of Business, has been selected to steer the upcoming Houston Livestock Show and Rodeo.
"All the professors at Rice Business are truly world-class. As a professor myself, who regularly teaches and speaks at conferences, I was often impressed by how captivating and effective they were in the classroom."
Rice University’s Jones Graduate School of Business MBA programs have been ranked among the top five in the country in The Princeton Review’s 2025 Best Business Schools rankings.
Rice Business MBA programs are ranked among the top five in The Princeton Review’s Best Business Schools rankings for 2025. The school is No. 3 in the nation for Best MBA Program for Finance, up two spots from last year, and No. 5 for Best Online MBA.
"You want to have a consistent story that’s woven throughout your application," says George Andrews, associate dean of degree programs. "In your essays, you’re talking about the things you’re good at or areas of opportunity for growth. That carries on through the interview and, ideally, your letters of recommendation."
"Since my career in the Army involved healthcare, I was drawn to Rice Business because of the number of classes focused on the healthcare industry. These classes give me the opportunity to align my Army experience with the business side of healthcare."
A study reveals that 13% of scientific articles show signs of AI, raising a debate about the integrity of research. Rice Business professor Kathleen Perley says that AI can play a decisive role in democratizing access to academic research, especially for non-English-speaking researchers or those suffering from learning disabilities.
"Rice was the only school I seriously considered. As a Houstonian, I wanted to root myself locally while still learning from one of the best programs in the country. Rice’s reputation, combined with its values and community, made it the clear choice."