News & Events
Rice Business professor Vikas Mittal says Buc-ee’s has developed deep customer commitment, with visits becoming an emotional and habitual ritual. He predicts loyalty will grow as Buc-ee’s expands nationwide.
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In The Media
Congratulations to Kathleen Perley, recognized by Poets & Quants among the 2026 Best and Brightest Executive MBAs.
14 Aug
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In The Media
Beginning with the class entering in fall 2027, Rice will offer free tuition to admitted university students from families earning up to $200,000 per year, the university announced today (August 3). Students from families earning less than $100,000 will have tuition, mandatory fees, room, and board fully covered.
3 Aug
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Research from Rice Business professor Jing Zhou finds that GenAI may give users an early boost in creativity, but lasting gains require effective augmented learning through a more active form of human-AI collaboration called “idea co-development.”
Rice Business announced the launch of a new Early Career Track within its MBA@Rice Online MBA program.
A comprehensive international review published in the peer-reviewed journal Small Group Research ranked Rice faculty members Eduardo Salas and Daan van Knippenberg first and second, respectively, on its list of the Top 20 Most Influential Authors in Team Effectiveness Between 1992 and 2022.
Sameera Bhamidipati credits the sheer range of her Rice MBA with making her fluent in a new professional language. “The academic rigor and the breadth of the Rice MBA helped me, as a career switcher, to become proficient in business language.”
Rice Business has partnered with Service to School (S2S), a national nonprofit that helps veterans and service members access higher education, adding a new admissions and outreach partner to the school’s growing ecosystem of support for military-affiliated students.
Research by Rice Business professor Tommy Pan Fang shows that two main factors determine the location of hyperscale data centers: access to energy infrastructure and access to low-cost real estate.
A darkening picture for consumers and unusually high prices for tech shares suggest the market’s seemingly endless upswing may be coming to an end.
Deans, faculty, staff and board members gathered June 2 to celebrate Rice Business Dean Peter Rodriguez’s 10 years transforming the business school at Rice University and bid farewell as he steps into a new role as the 15th president of Wake Forest University.
After serving as the dean of Rice Business for the past decade, Peter Rodriguez will leave Rice to become the 15th president of Wake Forest University.
Americans may be less likely to identify racism against Asian employees because Asian Americans do not fit common mental “prototypes” of discrimination victims, according to new research led by Rice Business professor Sora Jun.
