Applications for the Rice MBA are open. Round 4 deadline: May 27. Apply today.

Apply Now

Venture Development Workshop: Customer Definition

Who is your customer? In this session, we'll learn how to identify what is arguably the most important player in your business: the paying customer. We'll go over how to define potential customers and markets, how to research your top markets, define and identify a place to start (a "beachhead market"), and learn how to identify a specific end user, calculate the Total Addressable Market (TAM) of the beachhead market, learn about customer personas, and think about next steps.

Open to all Rice University students and alum, Lilie’s Venture Development Workshops (VDW) are designed to be stand-alone programs, though the greatest benefit can be realized by attending all the workshops.

Open to any current Rice student or alum, each VDW is a focused look at a particular phase of venture development.

You May Also Like

Executive MBA Preview Day

-
Rice University - McNair Hall
Executive MBA
Teaser

Join us to get a first-hand look at what the Rice Business Executive MBA program has to offer! Class visit is available, limited spot!

Rice Professional and Hybrid MBA - Information & Application Overview

-
Virtual
Teaser

Join us for an in-depth look at the Professional and Hybrid MBA curriculum, schedule and application components.

Advance Your Healthcare Leadership: Virtual Q&A

-
Virtual
Teaser

Join a live 30-minute session to explore how Rice Business’ Graduate Certificate in Healthcare Management helps experienced healthcare professionals build critical business and leadership skills. Hear directly from program leadership, ask questions, and discover the advantages of learning from top faculty in a setting connected to the world’s largest medical center.