Who is your customer? In this session, we'll learn how to identify what is arguably the most important player in your business: the paying customer. We'll go over how to define potential customers and markets, how to research your top markets, define and identify a place to start (a "beachhead market"), and learn how to identify a specific end user, calculate the Total Addressable Market (TAM) of the beachhead market, learn about customer personas, and think about next steps.

Open to all Rice University students and alum, Lilie’s Venture Development Workshops (VDW) are designed to be stand-alone programs, though the greatest benefit can be realized by attending all the workshops.

Open to any current Rice student or alum, each VDW is a focused look at a particular phase of venture development.