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Venture Development Workshop: Customer Definition

Who is your customer? In this session, we'll learn how to identify what is arguably the most important player in your business: the paying customer. We'll go over how to define potential customers and markets, how to research your top markets, define and identify a place to start (a "beachhead market"), and learn how to identify a specific end user, calculate the Total Addressable Market (TAM) of the beachhead market, learn about customer personas, and think about next steps.

Open to all Rice University students and alum, Lilie’s Venture Development Workshops (VDW) are designed to be stand-alone programs, though the greatest benefit can be realized by attending all the workshops.

Open to any current Rice student or alum, each VDW is a focused look at a particular phase of venture development.

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Class Visits - Full-Time MBA

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Rice University - McNair Hall
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Do you want to get a first-hand look at life as a Rice Full-Time MBA student? Join us for an on-campus class visit! Make connections with current students, tour our beautiful facilities, observe some of our finest faculty in action, and get a small taste as to why we are ranked in the top 5 for best classroom experience.

Class Visits - Professional and Hybrid MBA

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Rice University - McNair Hall
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Discover Rice for yourself by participating in an on-campus class visit! Meet current students, observe some of our finest faculty, and get a small taste of what the Rice MBA experience is all about. You must have an active application or be an admitted student to register for a class visit.

Please use the calendar tool to choose the most convenient date for your class visit. Out of respect for other class visitors, please limit your visits to one per admissions cycle. 

Women in Leadership Conference

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McNair Hall
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