Applications for the Rice MBA are open. Round 2 deadline: January 16. Apply today.

Apply Now

Venture Development Workshop: Customer Definition

Who is your customer? In this session, we'll learn how to identify what is arguably the most important player in your business: the paying customer. We'll go over how to define potential customers and markets, how to research your top markets, define and identify a place to start (a "beachhead market"), and learn how to identify a specific end user, calculate the Total Addressable Market (TAM) of the beachhead market, learn about customer personas, and think about next steps.

Open to all Rice University students and alum, Lilie’s Venture Development Workshops (VDW) are designed to be stand-alone programs, though the greatest benefit can be realized by attending all the workshops.

Open to any current Rice student or alum, each VDW is a focused look at a particular phase of venture development.

You May Also Like

Class Visits - Full-Time MBA

-
Rice University - McNair Hall
Students in a classroom
Teaser

Do you want to get a first-hand look at life as a Rice Full-Time MBA student? Join us for an on-campus class visit! Make connections with current students, tour our beautiful facilities, observe some of our finest faculty in action, and get a small taste as to why we are ranked in the top 5 for best classroom experience.

Science-Driven Strategy

-
McNair Hall, Rice University
Rice Business Executive Education Vikas Mittal

Professional and Hybrid MBA Programs Virtual Info Chat

-
Virtual
Last Chance to Apply
Teaser

During this 30-minute session, the Working Professional MBA Recruiting Team will share details about the application and admissions process, discuss why the Rice working professional programs are unique, and answer your questions.