Rice Business Wisdom
The online insights magazine from Rice Business
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Discrimination | Organizational Behavior
New research shows that people rely on mental prototypes when discerning racial discrimination in the workplace — and Asian Americans are less likely to fit that template.
20 Feb
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Startups | StrategyIn startup accelerator programs, gender diversity alone doesn’t engage investors — what matters more is that founder and mentor teams align in their gender composition.6 Feb
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Negotiations | FinanceNew research shows how firms use hurdle rates differently in practice than finance theory predicts.23 Jan
AI | Finance
Professor Kerry Back received the 2025 Financial Management Association’s Innovation in Teaching Award. We sat down with him to talk about how AI is changing finance — and the way we teach it.
6 Jan
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Data Centers | StrategyA new study shows why some facilities cluster in cities for speed and access, while others move to rural regions in search of scale and lower costs.12 Dec
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Social Ventures | StrategyFor social ventures rooted in marginalized communities, sharing their origin story can deter mainstream customers due to fear of stigma transfer.21 Nov
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Consumer Behavior | Marketing
How snacking and spending reflect beliefs about inequality.
October 30
Voting | More
Innovators are finding new ways to encourage people to vote. Will it work?
October 30
Technology and Consumers | Marketing
Should your customers be using all of your channels to buy your services?
October 21
Comic Relief | Accounting
What do analysts really know about stock ups and downs?
October 21
Customer Satisfaction | Marketing
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
October 15
Corporate Governance | Accounting
Board members often need short- and long-term incentives to act in stakeholders’ best interests.
October 15
Customer Experience | Marketing
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
October 07