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Technology | Expert Opinion
Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong?
/wisdom/expert-opinion/businesses-technology-reach-audiences-quickly-and-nimbly-what-could-go-wrong
Workplace Culture | Peer-Reviewed Research
Why fighting workplace discrimination of gay, lesbian and bisexual employees boosts business.
/wisdom/peer-reviewed-research/why-fighting-workplace-discrimination-gay-lesbian-and-bisexual
From the Dean | Commentary
Rice Business' Dean Peter Rodriguez on the power of presenting scientific research in plain language so important ideas are accessible to all.
/wisdom/commentary/how-get-ideas-ivory-tower-public-good
Marketing | Peer-Reviewed Research
Marketing methodology helps marketers group customers by geography, psychological profile — and desire.
/wisdom/peer-reviewed-research/mathematical-model-groups-minded-consumers-geographic-areas
Startups | News Feed
Eating healthy can be difficult: A Rice Business alum may have a solution.
/wisdom/news-feed/eating-healthy-can-be-difficult-rice-business-alum-may-have-solution
Writing About Research | Commentary
How do you make heavy-hitting research light enough on its feet to be useful?
/wisdom/commentary/how-do-you-make-heavy-hitting-research-light-enough-its-feet-be-useful
Investing | Peer-Reviewed Research
Should you invest in index funds or active funds?
/wisdom/peer-reviewed-research/should-you-invest-index-funds-or-active-funds
Organizational Behavior | Peer-Reviewed Research
How social networks make workers creative.
/wisdom/peer-reviewed-research/how-social-networks-make-workers-creative
Reputation | Expert Opinion
Rice Business professor Anastasiya Zavyalova shares three tips for CEOs facing a PR crisis.
/wisdom/expert-opinion/video-three-steps-ceos-embattled-companies
Customer-Based Strategy | Peer-Reviewed Research
There’s more to customer loyalty than meets the ear.
/wisdom/peer-reviewed-research/what-makes-customers-loyal