News & Events
Businesses know customer satisfaction drives success, yet rates keep falling. Research co-authored by Rice Business professor Vikas Mittal shows that leaders often rely on guesswork without credible data to identify and rank what customers truly value.
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School Updates
Houston Energy and Climate Startup Week begins Sept. 15 and exemplifies how Houston is developing and scaling real solutions for the challenge of meeting growing global energy demand while reducing carbon emissions.
10 Sep
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School Updates
Vikas Mittal, J. Hugh Liedtke Professor of Marketing at Rice Business, directs C-CUBES, where research on customer-based strategy drives insights for organizations to improve value, engagement and long-term performance.
9 Sep
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In 2023, the PhD Excellence Initiative attained an important milestone: former fellow Brandy Edmondson became the first to earn her PhD, graduating from the University of Minnesota’s Carlson School of Management, and is now a postdoctoral fellow at Rice Business.
Rice Business is included in this list of five U.S. universities that host fully funded Ph.D. programs. Upon admission, students receive complete financial assistance, preparing them for instructional roles in areas such as accounting, finance, organizational behavior, and strategic management.
What questions can you expect in your MBA interview? Each year, Clear Admit calls for applicants to submit interview reports, revealing school-specific questions.
Keep an eye on these business schools in 2024, as they range from significant investments to innovative programming, with Rice Business being among them.
How can leaders inspire agility during a crisis? Learn three critical leadership strategies that helped two prominent symphonies transform during the pandemic.
Rice University’s Office of Innovation has named Brad Burke as associate vice president for industry and new ventures. This new role creates alignment with initiatives in the Office of Innovation and enables the Rice Alliance for Technology and Entrepreneurship to further Rice’s industry relationships and accelerate the scaling of Rice startups.
Applications are open for university startups to compete in the Rice Business Plan Competition from April 6-8, 2024. The competition, entering its 24th year, gives collegiate entrepreneurs real-world experience to pitch their startups, enhance their business strategy and learn what it takes to launch a successful company.
In a new study, Rice Business professors Jae Chung and Ajay Kalra analyze over 55,000 Instagram influencer posts to uncover strategies for increasing follower engagement. Their research provides data-driven insights for brands that run influencer marketing campaigns.
Each year, Bloomberg Businessweek compiles a ranking of the best MBA programs across the globe while also recording where grads of these business schools go to work. Rice Business is one of the top three energy target schools with 13 hires in 2023.
Ruth Reitmeier, director of coaching at Rice Business, discusses the evolving mindset and behaviors that characterize the journey to deep, sustainable change.