Faculty Director, Center for Customer Based Execution & Strategy
J. Hugh Liedtke Professor of Marketing
J. Hugh Liedtke Professor of Marketing
Thank you
Thank you for registering for the Rice Customer-Based Strategy Symposium. You will receive an email confirmation at the address that was provided. Contact us at Thomas.Doser@rice.edu if you have any questions.
Rice Customer-Based Strategy Symposium
The Rice Customer-Based Strategy Symposium features a mix of cutting-edge academic research, industry trends, insights from CEOs and discussions with senior executives. Hosted by Rice Business since 2010, this premiere forum welcomes more than 250 attendees, including Rice MBAs and undergraduates along with executives, senior leaders and professionals from the greater Houston area. Participants learn from experts in the field in an intellectually challenging environment, while strengthening their network and developing long-lasting friendships. The symposium will be held Tuesday, November 18, 2025, from 8:00 AM to 3:00 PM at the Ion in Houston, TX.
Symposium Organizers
Chief Marketing Officer and Assistant Dean of Marketing and Communications
Lecturer in Marketing
Lecturer in Marketing
CEO, ITI Manufacturing, Inc.
(Rice MBA '21)
(Rice MBA '21)
Partner, Forbes Tate Partners
(Rice MBA '25)
(Rice MBA '25)