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Rice Customer-Based Strategy Symposium

Rice Customer-Based Strategy Symposium

The Jones Graduate School of Business has hosted the Rice Customer-Based Strategy Symposium since 2010. A premiere forum for sharing cutting-edge ideas about succeeding with customer-based strategies, the symposium features a mix of cutting-edge academic research, industry trends, insights from CEOs, and discussions with senior executives. Its 250+ attendees include Rice MBAs and undergraduates along with executives, senior leaders and professionals from the greater Houston area. Participants learn in an intellectually challenging environment, strengthen their network and develop long-lasting friendships. The symposium will be held Friday, March 15, 2024, from 7:30 AM to 1:30 PM at Rice University in Houston, TX.

Keynote Speakers

Simon Seaton
CEO and Executive Vice President, Society of Petroleum Engineers

If you’re not serving the customer, your job is to be serving someone who is.

Jan Carlzon

Former CEO, SAS Group

Symposium Organizers