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In The Media
"Computers, televisions, washing machines - people are far more willing to buy online. But not so with a mattress, " said Rice Business marketing professor Utpal Dholakia. "They want to lay on a mattress to see how it feels."
In The Media
Timing is everything and prospective students will need to carefully consider how much time is required to apply, and which admissions deadline to pick. Rice Business Associate Dean of Degree Programs, George Andrews, gives his perspective.
